Sharing stories as a person in a brand

Daily Digest: No. 2

Where do we draw the line between being a person and being a brand inside a small business?

I go back and forth so often with my opinions about this. On one hand I am the brand but on the other hand I am so much more than the brand. The brand wouldn’t be what it is without my experiences and ideas, but do all of those things need to be represented for the brand to be successful?

Today I went to a storytelling workshop inside the Being Boss community and it was so useful and thought provoking. Led by Anna Darian, we talked about how much to talk about as a brand owner and even how much is too much. Just what I needed.

Being a brand owner and figuring out how much is too much is hard. My knitting customers don’t need to see my latte or every day. Also, the flip side is that you can be too dry, too product-heavy, which is stale, uninspiring and ultimately boring.

I am not boring.

And that much I know for certain. Never have been, never will be.

However, I’m not usually one for oversharing but I am someone that under-shares. I hold back in a crowd until I have the right thing to say and sometimes that’s how I feel inside my brand. Am I saying the right thing in this crowd?

In yesterday’s post, I talked a lot about getting back out there as a blogger and communicator and what that means for me. We talked about that in the seminar, too. Why do we hold back as business owners? What are we afraid of? Judgement? Being called out? Making a mistake? Overstepping? Imposter syndrome?

I don’t know what my reasons are but I do know, from years of experience, every time I share a story or my perspective it results in more interest, more conversations, more interactions and inevitably more sales.

The moral of the story is – People don’t buy products, they buy connections. I picked up that gem from Catherine Erdly in the Resilient Retail Game Plan podcast and it’s 100% true because being a brand owner is not just about making the products and shipping it out, it’s also about building a loyal following based on your values, likes and interests to ultimately build a consistent revenue stream.

It’s a lot of learning and hard work to find that balance between sharing too much and not enough of your life inside your brand but it really comes down to the fact that we just need to keep trying!

Bringing back blogging because it’s the best

Daily Digest: No. 1

Last night while reading Show Your Work by Austin Kleon, a book about sharing your creative journey as its happening to build community, I suddenly realized that sharing my days has always been a key component to my creativity. I love taking daily photographs and I miss posting them!

It was a lightbulb moment 💡 When thinking back over the last 10 years I have felt like my creativity was misplaced, wandering around beside me or just even reliant on others.

How did I get here?

One word: Instagram.

I know, I heard your groan, but it’s true and the dates on this blog prove it!

When I joined Instagram it became my main channel for sharing and I wasn’t even very good at it. I’d post a photo here or there but I stopped doing the writing and communicating. I stopped thinking things through as much.

I’ve been feeling it a lot lately but last night I put all the pieces together and woke up to the fact that social media is bad for me. It might be good for you, and I definitely like it(!) but it’s pulling down my creativity.

What do I mean?

I started this blog in 2007 and kept a very active journal of my life until about 2012. And then came Instagram. I all but stopped keeping the active record of my day-to-day activities in exchange for the fast photo posts of a scrolling nonstop feed.

I felt lost. I didn’t know where to share or what to say.

I had started a yarn company so I tried blogging under the brand but that never felt right because I have too many other interests. The posts had disparate topics and were ultimately just confusing my customers. The brand needs to stay kind of knitting focused but the rest of my creativity needed an outlet.

So… then I’d hop back to Instagram and spend hours scrolling. What did that do other than let me look at pretty pictures and get riled up by other people’s opinions. Ugh.

Over the last few weeks I’ve been thinking about what is essential to me. What is going to move the needle in my life and my husband’s life? What are the baseline things we care about and want to do? Where do we see ourselves in another 10 years?

Phew, heavy shit.

But it’s been good, great even, because I suddenly remembered that I actually really like blogging! I like to write. I like to take pictures and talk about them (or other stuff altogether like this post!). I like to share! I like to collaborate.

And, most importantly, it’s a KEY COMPONENT to my creativity!

Gah, I could write that last line over and over I feel it so strongly. The revelation kept me up nearly all night!

My mind was open and free again. Free to post and share in the way I want to without having to say “Link in my bio! >>”